Fathom Analytics vs Umami
Fathom Analytics and Umami are both web & product analytics tools. Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses. Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.
| Fathom Analytics | Umami | |
|---|---|---|
| Best for | Site owners and agencies who want simple traffic stats without cookie banners. | Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves. |
| Category | Web & product analytics | Web & product analytics |
| Pricing model | Paid | Free plan + paid plans |
| Free plan | No | Yes |
| Lowest paid plan | $15/mo | $20/mo |
| Open source | No | Yes |
| Checked | Oct 2026 | Oct 2026 |
| Website | usefathom.com | umami.is |
Key differences
- Umami has a free plan; Fathom Analytics does not.
- Umami is open source and can be self-hosted; Fathom Analytics is not.
- Lowest listed paid plan: Umami $20/mo, Fathom Analytics $15/mo.
Fathom Analytics
Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.
As of Oct 2026, Fathom Analytics has no free plan and paid plans start at $15/mo (source: usefathom.com).
Top Fathom Analytics features
- No cookie banners. No cookies and no personal data stored, so no consent banner is needed for analytics.
- EU data routing. EU visitor traffic is processed on European infrastructure automatically.
- Bot filtering. Filters out bots and crawlers so the dashboard shows human visits in real time.
- Events and revenue. Track signups and purchases as events, with optional monetary values.
Fathom Analytics plans
Fathom Analytics overview · Fathom Analytics pricing · Fathom Analytics alternatives
Umami
Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.
As of Oct 2026, Umami has a free plan and paid plans start at $20/mo (source: umami.is).
Top Umami features
- Traffic dashboard. Pageviews, visitors, bounce rate and visit time with filters by country, device or URL.
- Custom events. Track signups, clicks and checkouts, and attach custom properties to events.
- Funnels and retention. See drop-off between steps and how often visitors return.
- Journey report. Shows the common sequences of pages and events visitors follow.
Umami plans
Fathom Analytics vs Umami: FAQ
What is the difference between Fathom Analytics and Umami?
Umami has a free plan; Fathom Analytics does not. Umami is open source and can be self-hosted; Fathom Analytics is not. Lowest listed paid plan: Umami $20/mo, Fathom Analytics $15/mo.
Is Fathom Analytics or Umami free?
Fathom Analytics: free plan no. Umami: free plan yes. Check each site for current limits.
Who should choose Fathom Analytics?
Site owners and agencies who want simple traffic stats without cookie banners.
Who should choose Umami?
Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.
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