Umami alternatives
The main alternatives to Umami are Plausible Analytics, Fathom Analytics and PostHog. For context: Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams. Below is what each alternative does and who it suits, so you can pick by what you need.
3 alternatives are compared here. Facts checked Oct 2026, from each tool's website.
Order is not paid for. How we rank.
| Tool | Pricing | Free plan | Lowest paid plan | Open source |
|---|---|---|---|---|
| Umami (the original) | Free plan + paid plans | Yes | $20/mo | Yes |
| Plausible Analytics | Paid | No | $9/mo | Yes |
| Fathom Analytics | Paid | No | $15/mo | No |
| PostHog | Free plan + paid plans | Yes | Usage-based | Yes |
1. Plausible Analytics
Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
Best for: Site owners who want simple traffic stats and GDPR compliance without a cookie banner.
As of Oct 2026, Plausible Analytics has no free plan and paid plans start at $9/mo (source: plausible.io).
Plausible Analytics vs Umami
- Plausible Analytics has no free plan; Umami does.
- Lowest listed paid plan: Plausible Analytics $9/mo, Umami $20/mo.
Top Plausible Analytics features
- Real-time dashboard. Live traffic with the same metrics as the main dashboard, updated every 30 seconds.
- Codeless goals. Track file downloads, form completions and outbound clicks without code; add custom events.
- Funnels and user journeys. Measure drop-off across steps and see the paths visitors take. Business plan and up.
Umami vs Plausible Analytics · Plausible Analytics overview · Plausible Analytics pricing
2. Fathom Analytics
Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.
Best for: Site owners and agencies who want simple traffic stats without cookie banners.
As of Oct 2026, Fathom Analytics has no free plan and paid plans start at $15/mo (source: usefathom.com).
Fathom Analytics vs Umami
- Fathom Analytics has no free plan; Umami does.
- Umami is open source; Fathom Analytics is not.
- Lowest listed paid plan: Fathom Analytics $15/mo, Umami $20/mo.
Top Fathom Analytics features
- No cookie banners. No cookies and no personal data stored, so no consent banner is needed for analytics.
- EU data routing. EU visitor traffic is processed on European infrastructure automatically.
- Bot filtering. Filters out bots and crawlers so the dashboard shows human visits in real time.
Umami vs Fathom Analytics · Fathom Analytics overview · Fathom Analytics pricing
3. PostHog
PostHog is a product analytics platform that combines analytics, session replay, feature flags, error tracking and a data warehouse for software teams.
Best for: Product and engineering teams that want analytics and product tools in one place.
As of Oct 2026, PostHog has a free plan and paid plans start at Usage-based (source: posthog.com).
PostHog vs Umami
- Both have a free plan.
- Lowest listed paid plan: PostHog Usage-based, Umami $20/mo.
Top PostHog features
- Product analytics. Track events and user behaviour; the first 1M events each month are free.
- Session replay. Watch recordings of user sessions; 5K recordings free each month.
- Feature flags and experiments. Roll out features gradually and run A/B tests; 1M flag requests free monthly.
See every tool in Web & product analytics.