Fathom Analytics

What is Fathom Analytics?

Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.

As of Oct 2026, Fathom Analytics has no free plan and paid plans start at $15/mo (source: usefathom.com).

Fathom is a Google Analytics alternative that does not use cookies or store personal data. All plans have the same features and include 50 sites; price depends on monthly pageviews. There is a 7-day free trial with a card required.

Best for: Site owners and agencies who want simple traffic stats without cookie banners.

Key features

• No cookie bannersNo cookies and no personal data stored, so no consent banner is needed for analytics.
• EU data routingEU visitor traffic is processed on European infrastructure automatically.
• Bot filteringFilters out bots and crawlers so the dashboard shows human visits in real time.
• Events and revenueTrack signups and purchases as events, with optional monetary values.
• UTM campaign trackingFilter the dashboard by campaign to see traffic from ads and newsletters.
• Email reportsSchedule weekly or monthly reports for one or several sites to anyone.

Pricing checked Oct 2026. Current prices: usefathom.com. Full Fathom Analytics pricing →

Fathom Analytics FAQ

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