Fathom Analytics vs Plausible Analytics
Fathom Analytics and Plausible Analytics are both web & product analytics tools. Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses. Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
| Fathom Analytics | Plausible Analytics | |
|---|---|---|
| Best for | Site owners and agencies who want simple traffic stats without cookie banners. | Site owners who want simple traffic stats and GDPR compliance without a cookie banner. |
| Category | Web & product analytics | Web & product analytics |
| Pricing model | Paid | Paid |
| Free plan | No | No |
| Lowest paid plan | $15/mo | $9/mo |
| Open source | No | Yes |
| Checked | Oct 2026 | Oct 2026 |
| Website | usefathom.com | plausible.io |
Key differences
- Plausible Analytics is open source and can be self-hosted; Fathom Analytics is not.
- Lowest listed paid plan: Plausible Analytics $9/mo, Fathom Analytics $15/mo.
Fathom Analytics
Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.
As of Oct 2026, Fathom Analytics has no free plan and paid plans start at $15/mo (source: usefathom.com).
Top Fathom Analytics features
- No cookie banners. No cookies and no personal data stored, so no consent banner is needed for analytics.
- EU data routing. EU visitor traffic is processed on European infrastructure automatically.
- Bot filtering. Filters out bots and crawlers so the dashboard shows human visits in real time.
- Events and revenue. Track signups and purchases as events, with optional monetary values.
Fathom Analytics plans
Fathom Analytics overview · Fathom Analytics pricing · Fathom Analytics alternatives
Plausible Analytics
Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
As of Oct 2026, Plausible Analytics has no free plan and paid plans start at $9/mo (source: plausible.io).
Top Plausible Analytics features
- Real-time dashboard. Live traffic with the same metrics as the main dashboard, updated every 30 seconds.
- Codeless goals. Track file downloads, form completions and outbound clicks without code; add custom events.
- Funnels and user journeys. Measure drop-off across steps and see the paths visitors take. Business plan and up.
- Search Console integration. See search queries and organic performance inside the Plausible dashboard.
Plausible Analytics plans
Plausible Analytics overview · Plausible Analytics pricing · Plausible Analytics alternatives
Fathom Analytics vs Plausible Analytics: FAQ
What is the difference between Fathom Analytics and Plausible Analytics?
Plausible Analytics is open source and can be self-hosted; Fathom Analytics is not. Lowest listed paid plan: Plausible Analytics $9/mo, Fathom Analytics $15/mo.
Is Fathom Analytics or Plausible Analytics free?
Fathom Analytics: free plan no. Plausible Analytics: free plan no. Check each site for current limits.
Who should choose Fathom Analytics?
Site owners and agencies who want simple traffic stats without cookie banners.
Who should choose Plausible Analytics?
Site owners who want simple traffic stats and GDPR compliance without a cookie banner.
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