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Best web and product analytics tools

Tools that show who visits your site or uses your product, and what they do there. We list 4 here; 2 have a free plan and 3 are open source.

4 tools · Updated Oct 2026 · How we rank

Showing 4 of 4 tools

Cookie-free website analytics, priced by pageviews

Paid
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Open-source, cookie-free web analytics hosted in the EU

PaidOpen source
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PostHog

Listed

Product analytics, session replay and feature flags

Free plan + paid plansOpen source
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Umami

Listed

Open-source, cookie-free web and product analytics

Free plan + paid plansOpen source
View tool

Web & product analytics tools at a glance

ToolBest forPricingFree planLowest paid plan
Fathom AnalyticsSite owners and agencies who want simple traffic stats without cookie banners.PaidNo$15/moAlternatives
Plausible AnalyticsSite owners who want simple traffic stats and GDPR compliance without a cookie banner.PaidNo$9/moAlternatives
PostHogProduct and engineering teams that want analytics and product tools in one place.Free plan + paid plansYesUsage-basedAlternatives
UmamiDevelopers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.Free plan + paid plansYes$20/moAlternatives

How we picked these web & product analytics tools

  • Each tool is a live product with its own website, and every fact on its page comes from that website (sources are listed on each tool page).
  • We compare the same fields for every tool: what it does, who it's for, pricing model, free plan, lowest paid plan and open source.
  • Order is verified first, then claimed, then A to Z. No tool pays for its position. How we rank.

About web & product analytics tools

Which web & product analytics tools have a free plan?

Of the 4 listed here, 2 have a free plan: PostHog, Umami. Free plan limits change often, so check each tool's site.

Are there open source web & product analytics tools?

Yes: Plausible Analytics, PostHog, Umami. You can self-host them.

How is this list ranked?

Verified tools come first, then tools their makers have claimed, then A to Z. No tool pays for its position. Sponsored placements, if any, are labelled.

How do I add my web & product analytics tool?

List it free on Toolz Hunt. It takes about five minutes, and a person reviews every submission.

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