PostHog alternatives
The main alternatives to PostHog are Plausible Analytics, Umami and Fathom Analytics. For context: PostHog is a product analytics platform that combines analytics, session replay, feature flags, error tracking and a data warehouse for software teams. Below is what each alternative does and who it suits, so you can pick by what you need.
3 alternatives are compared here. Facts checked Oct 2026, from each tool's website.
Order is not paid for. How we rank.
| Tool | Pricing | Free plan | Lowest paid plan | Open source |
|---|---|---|---|---|
| PostHog (the original) | Free plan + paid plans | Yes | Usage-based | Yes |
| Plausible Analytics | Paid | No | $9/mo | Yes |
| Umami | Free plan + paid plans | Yes | $20/mo | Yes |
| Fathom Analytics | Paid | No | $15/mo | No |
1. Plausible Analytics
Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
Best for: Site owners who want simple traffic stats and GDPR compliance without a cookie banner.
As of Oct 2026, Plausible Analytics has no free plan and paid plans start at $9/mo (source: plausible.io).
Plausible Analytics vs PostHog
- Plausible Analytics has no free plan; PostHog does.
- Lowest listed paid plan: Plausible Analytics $9/mo, PostHog Usage-based.
Top Plausible Analytics features
- Real-time dashboard. Live traffic with the same metrics as the main dashboard, updated every 30 seconds.
- Codeless goals. Track file downloads, form completions and outbound clicks without code; add custom events.
- Funnels and user journeys. Measure drop-off across steps and see the paths visitors take. Business plan and up.
PostHog vs Plausible Analytics · Plausible Analytics overview · Plausible Analytics pricing
2. Umami
Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.
Best for: Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.
As of Oct 2026, Umami has a free plan and paid plans start at $20/mo (source: umami.is).
Umami vs PostHog
- Both have a free plan.
- Lowest listed paid plan: Umami $20/mo, PostHog Usage-based.
Top Umami features
- Traffic dashboard. Pageviews, visitors, bounce rate and visit time with filters by country, device or URL.
- Custom events. Track signups, clicks and checkouts, and attach custom properties to events.
- Funnels and retention. See drop-off between steps and how often visitors return.
3. Fathom Analytics
Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.
Best for: Site owners and agencies who want simple traffic stats without cookie banners.
As of Oct 2026, Fathom Analytics has no free plan and paid plans start at $15/mo (source: usefathom.com).
Fathom Analytics vs PostHog
- Fathom Analytics has no free plan; PostHog does.
- PostHog is open source; Fathom Analytics is not.
- Lowest listed paid plan: Fathom Analytics $15/mo, PostHog Usage-based.
Top Fathom Analytics features
- No cookie banners. No cookies and no personal data stored, so no consent banner is needed for analytics.
- EU data routing. EU visitor traffic is processed on European infrastructure automatically.
- Bot filtering. Filters out bots and crawlers so the dashboard shows human visits in real time.
PostHog vs Fathom Analytics · Fathom Analytics overview · Fathom Analytics pricing
See every tool in Web & product analytics.