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PostHog vs Umami

PostHog and Umami are both web & product analytics tools. PostHog is a product analytics platform that combines analytics, session replay, feature flags, error tracking and a data warehouse for software teams. Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.

Facts checked Oct 2026 · From each tool's public website · How we work

PostHogUmami
Best forProduct and engineering teams that want analytics and product tools in one place.Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.
CategoryWeb & product analyticsWeb & product analytics
Pricing modelFree plan + paid plansFree plan + paid plans
Free planYesYes
Lowest paid planUsage-based$20/mo
Open sourceYesYes
CheckedOct 2026Oct 2026
Websiteposthog.comumami.is

Key differences

  • Both have a free plan.
  • Lowest listed paid plan: Umami $20/mo, PostHog Usage-based.

PostHog

PostHog is a product analytics platform that combines analytics, session replay, feature flags, error tracking and a data warehouse for software teams.

As of Oct 2026, PostHog has a free plan and paid plans start at Usage-based (source: posthog.com).

Top PostHog features

  • Product analytics. Track events and user behaviour; the first 1M events each month are free.
  • Session replay. Watch recordings of user sessions; 5K recordings free each month.
  • Feature flags and experiments. Roll out features gradually and run A/B tests; 1M flag requests free monthly.
  • Error tracking. Group exceptions and stack traces into issues; 100K exceptions free monthly.

PostHog plans

Free
$0
monthly free tier on every product, 1 project, 1-year retention
Pay-as-you-go
Usage-based
pay per use above free tiers; 6 projects, 7-year retention
Platform packages
Custom
SSO, audit logs, custom roles; annual plans via sales

PostHog overview · PostHog pricing · PostHog alternatives

Umami

Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.

As of Oct 2026, Umami has a free plan and paid plans start at $20/mo (source: umami.is).

Top Umami features

  • Traffic dashboard. Pageviews, visitors, bounce rate and visit time with filters by country, device or URL.
  • Custom events. Track signups, clicks and checkouts, and attach custom properties to events.
  • Funnels and retention. See drop-off between steps and how often visitors return.
  • Journey report. Shows the common sequences of pages and events visitors follow.

Umami plans

Hobby
$0/mo
100K events/month, 1 website, 6-month retention
Pro
$20/mo
1M events/month, up to 20 websites; $0.00003 per extra event
Business
$200/mo
10M events/month, unlimited websites, replays and heatmaps
Enterprise
Custom
SSO, SLA, invoice billing

Umami overview · Umami pricing · Umami alternatives

PostHog vs Umami: FAQ

What is the difference between PostHog and Umami?

Both have a free plan. Lowest listed paid plan: Umami $20/mo, PostHog Usage-based.

Is PostHog or Umami free?

PostHog: free plan yes. Umami: free plan yes. Check each site for current limits.

Who should choose PostHog?

Product and engineering teams that want analytics and product tools in one place.

Who should choose Umami?

Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.

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