Plausible Analytics vs Umami
Plausible Analytics and Umami are both web & product analytics tools. Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners. Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.
| Plausible Analytics | Umami | |
|---|---|---|
| Best for | Site owners who want simple traffic stats and GDPR compliance without a cookie banner. | Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves. |
| Category | Web & product analytics | Web & product analytics |
| Pricing model | Paid | Free plan + paid plans |
| Free plan | No | Yes |
| Lowest paid plan | $9/mo | $20/mo |
| Open source | Yes | Yes |
| Checked | Oct 2026 | Oct 2026 |
| Website | plausible.io | umami.is |
Key differences
- Umami has a free plan; Plausible Analytics does not.
- Lowest listed paid plan: Umami $20/mo, Plausible Analytics $9/mo.
Plausible Analytics
Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
As of Oct 2026, Plausible Analytics has no free plan and paid plans start at $9/mo (source: plausible.io).
Top Plausible Analytics features
- Real-time dashboard. Live traffic with the same metrics as the main dashboard, updated every 30 seconds.
- Codeless goals. Track file downloads, form completions and outbound clicks without code; add custom events.
- Funnels and user journeys. Measure drop-off across steps and see the paths visitors take. Business plan and up.
- Search Console integration. See search queries and organic performance inside the Plausible dashboard.
Plausible Analytics plans
Plausible Analytics overview · Plausible Analytics pricing · Plausible Analytics alternatives
Umami
Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.
As of Oct 2026, Umami has a free plan and paid plans start at $20/mo (source: umami.is).
Top Umami features
- Traffic dashboard. Pageviews, visitors, bounce rate and visit time with filters by country, device or URL.
- Custom events. Track signups, clicks and checkouts, and attach custom properties to events.
- Funnels and retention. See drop-off between steps and how often visitors return.
- Journey report. Shows the common sequences of pages and events visitors follow.
Umami plans
Plausible Analytics vs Umami: FAQ
What is the difference between Plausible Analytics and Umami?
Umami has a free plan; Plausible Analytics does not. Lowest listed paid plan: Umami $20/mo, Plausible Analytics $9/mo.
Is Plausible Analytics or Umami free?
Plausible Analytics: free plan no. Umami: free plan yes. Check each site for current limits.
Who should choose Plausible Analytics?
Site owners who want simple traffic stats and GDPR compliance without a cookie banner.
Who should choose Umami?
Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.
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