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Umami

Open-source, cookie-free web and product analytics

ListedWeb & product analyticsChecked 15 Oct 2026Free planOpen sourceWork here? Claim this page
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What is Umami?

Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.

As of Oct 2026, Umami has a free plan and paid plans start at $20/mo (source: umami.is).

Umami combines traffic stats with product analytics such as funnels, journeys and retention, without collecting personal data. The code is MIT-licensed and can be self-hosted; Umami Cloud has a free Hobby plan and usage-based paid plans.

Best for: Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.

Key features

  • Traffic dashboardPageviews, visitors, bounce rate and visit time with filters by country, device or URL.
  • Custom eventsTrack signups, clicks and checkouts, and attach custom properties to events.
  • Funnels and retentionSee drop-off between steps and how often visitors return.
  • Journey reportShows the common sequences of pages and events visitors follow.
  • Session replays and heatmapsWatch real sessions and see click and scroll heatmaps. Business plan and up on cloud.
  • UTM trackingTracks UTM parameters automatically to measure campaigns and attribution.

Pricing

Checked Oct 2026 · From public website
Hobby
$0/mo
100K events/month, 1 website, 6-month retention
Pro
$20/mo
1M events/month, up to 20 websites; $0.00003 per extra event
Business
$200/mo
10M events/month, unlimited websites, replays and heatmaps
Enterprise
Custom
SSO, SLA, invoice billing

Pricing checked Oct 2026. Current prices: umami.is. Full Umami pricing →

Umami FAQ

What is Umami?

Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.

Who is Umami for?

Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.

Is Umami free?

Yes, Umami has a free plan, with paid plans for more features or usage. Check umami.is for current limits.

Is Umami open source?

Yes. Umami's code is publicly available.

What are the alternatives to Umami?

Alternatives to Umami listed on Toolz Hunt include Plausible Analytics, Fathom Analytics, PostHog.

Alternatives to Umami

Compare all →

  • Plausible AnalyticsListed

    Open-source, cookie-free web analytics hosted in the EU

    PaidOpen source
    View

  • Fathom AnalyticsListed

    Cookie-free website analytics, priced by pageviews

    Paid
    View

  • PostHogListed

    Product analytics, session replay and feature flags

    Free plan + paid plansOpen source
    View
Compare:Umami vs Fathom AnalyticsUmami vs Plausible AnalyticsUmami vs PostHog

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