Fathom Analytics alternatives
The main alternatives to Fathom Analytics are Plausible Analytics, Umami and PostHog. For context: Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses. Below is what each alternative does and who it suits, so you can pick by what you need.
3 alternatives are compared here. Facts checked Oct 2026, from each tool's website.
Order is not paid for. How we rank.
| Tool | Pricing | Free plan | Lowest paid plan | Open source |
|---|---|---|---|---|
| Fathom Analytics (the original) | Paid | No | $15/mo | No |
| Plausible Analytics | Paid | No | $9/mo | Yes |
| Umami | Free plan + paid plans | Yes | $20/mo | Yes |
| PostHog | Free plan + paid plans | Yes | Usage-based | Yes |
1. Plausible Analytics
Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
Best for: Site owners who want simple traffic stats and GDPR compliance without a cookie banner.
As of Oct 2026, Plausible Analytics has no free plan and paid plans start at $9/mo (source: plausible.io).
Plausible Analytics vs Fathom Analytics
- Plausible Analytics is open source and can be self-hosted; Fathom Analytics is not.
- Lowest listed paid plan: Plausible Analytics $9/mo, Fathom Analytics $15/mo.
Top Plausible Analytics features
- Real-time dashboard. Live traffic with the same metrics as the main dashboard, updated every 30 seconds.
- Codeless goals. Track file downloads, form completions and outbound clicks without code; add custom events.
- Funnels and user journeys. Measure drop-off across steps and see the paths visitors take. Business plan and up.
Fathom Analytics vs Plausible Analytics · Plausible Analytics overview · Plausible Analytics pricing
2. Umami
Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.
Best for: Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.
As of Oct 2026, Umami has a free plan and paid plans start at $20/mo (source: umami.is).
Umami vs Fathom Analytics
- Umami has a free plan; Fathom Analytics does not.
- Umami is open source and can be self-hosted; Fathom Analytics is not.
- Lowest listed paid plan: Umami $20/mo, Fathom Analytics $15/mo.
Top Umami features
- Traffic dashboard. Pageviews, visitors, bounce rate and visit time with filters by country, device or URL.
- Custom events. Track signups, clicks and checkouts, and attach custom properties to events.
- Funnels and retention. See drop-off between steps and how often visitors return.
3. PostHog
PostHog is a product analytics platform that combines analytics, session replay, feature flags, error tracking and a data warehouse for software teams.
Best for: Product and engineering teams that want analytics and product tools in one place.
As of Oct 2026, PostHog has a free plan and paid plans start at Usage-based (source: posthog.com).
PostHog vs Fathom Analytics
- PostHog has a free plan; Fathom Analytics does not.
- PostHog is open source and can be self-hosted; Fathom Analytics is not.
- Lowest listed paid plan: PostHog Usage-based, Fathom Analytics $15/mo.
Top PostHog features
- Product analytics. Track events and user behaviour; the first 1M events each month are free.
- Session replay. Watch recordings of user sessions; 5K recordings free each month.
- Feature flags and experiments. Roll out features gradually and run A/B tests; 1M flag requests free monthly.
Fathom Analytics vs PostHog · PostHog overview · PostHog pricing
See every tool in Web & product analytics.