
Kit
Email marketing and automation for creators
What is Kit?
Kit is an email marketing platform that lets creators build an audience, automate emails and sell digital products and subscriptions.
As of Oct 2026, Kit has a free plan and paid plans start at $33/mo (source: kit.com).
Kit was formerly called ConvertKit. Paid plans are priced by active subscribers, every plan has unlimited sends, and the free plan covers up to 10,000 subscribers.
Best for: Creators who run a business around their audience, such as writers, coaches, YouTubers and podcasters.
Key features
- Landing pages and formsUnlimited landing pages and sign-up forms to grow your list, on every plan.
- Visual automationsBuild email sequences and automated flows in a visual editor (Creator plan and up).
- Tagging and segmentationTag and segment subscribers so each group gets the emails that fit them.
- CommerceSell digital products, paid newsletters and subscriptions for 0.6% plus card fees.
- Recommendations and sponsorshipsEarn from Paid Recommendations and newsletter sponsorships you choose.
- Kit MCPConnect Claude, ChatGPT or Gemini to your account to query data and draft emails.
Pricing
Pricing checked Oct 2026. Current prices: kit.com. Full Kit pricing →
Kit FAQ
What is Kit?
Kit is an email marketing platform that lets creators build an audience, automate emails and sell digital products and subscriptions.
Who is Kit for?
Creators who run a business around their audience, such as writers, coaches, YouTubers and podcasters.
Is Kit free?
Yes, Kit has a free plan, with paid plans for more features or usage. Check kit.com for current limits.
What are the alternatives to Kit?
Alternatives to Kit listed on Toolz Hunt include MailerLite, beehiiv, Buttondown.
Alternatives to Kit
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ViewMailerLiteListed
Email marketing with automations, sites and forms
ViewbeehiivListed
Newsletter, website and podcast platform for creators
ViewButtondownListed
Simple newsletter tool with Markdown and an API
Message the Kit team
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