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Buttondown

Simple newsletter tool with Markdown and an API

ListedEmail marketingChecked 15 Oct 2026Free planWork here? Claim this page
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What is Buttondown?

Buttondown is an email newsletter platform that lets writers and businesses write, send and grow newsletters with a Markdown editor and a full API.

As of Oct 2026, Buttondown has a free plan and paid plans start at From $9/mo (source: buttondown.com).

Buttondown is a small, independent, self-funded company. It is free for your first 100 subscribers; after that you pay by list size and add only the extras you need.

Best for: Writers, developers and small teams who want a simple, privacy-first newsletter tool they can extend.

Key features

  • Rich text or Markdown editorWrite issues in a rich text editor or in plain Markdown.
  • Custom domain and archivesSend from your own domain and get a hosted archive of past issues.
  • Paid subscriptionsCharge for your newsletter; Buttondown takes no fee from paid subscribers (add-on).
  • AutomationsSend messages automatically based on subscriber actions (add-on).
  • APIA full API lets you build your own tools and connect Buttondown to other apps.
  • Teams with no seat feesInvite your whole team to collaborate without a per-seat charge.

Pricing

Checked Oct 2026 · From public website
Free
$0
First 100 subscribers
Paid
From $9/mo
Price rises with subscriber count ($9, $29, $79/mo and up); $90/year at the first tier
Add-ons
$9–$79/mo each
e.g. paid subscriptions, analytics, automations, teams
Large lists
Custom
Contact for a quote

Pricing checked Oct 2026. Current prices: buttondown.com. Full Buttondown pricing →

Buttondown FAQ

What is Buttondown?

Buttondown is an email newsletter platform that lets writers and businesses write, send and grow newsletters with a Markdown editor and a full API.

Who is Buttondown for?

Writers, developers and small teams who want a simple, privacy-first newsletter tool they can extend.

Is Buttondown free?

Yes, Buttondown has a free plan, with paid plans for more features or usage. Check buttondown.com for current limits.

What are the alternatives to Buttondown?

Alternatives to Buttondown listed on Toolz Hunt include beehiiv, Kit, EmailOctopus.

Alternatives to Buttondown

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  • beehiivListed

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  • KitListed

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  • EmailOctopusListed

    Low-cost email marketing with a drag-and-drop editor

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Compare:Buttondown vs beehiivButtondown vs KitButtondown vs EmailOctopus

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