EmailOctopus vs Kit
EmailOctopus and Kit are both email marketing tools. EmailOctopus is an email marketing tool that lets businesses and creators build, automate and send email campaigns at a low cost. Kit is an email marketing platform that lets creators build an audience, automate emails and sell digital products and subscriptions.
| EmailOctopus | Kit | |
|---|---|---|
| Best for | Small businesses, nonprofits and creators who want simple, low-cost email marketing without extra channels like SMS. | Creators who run a business around their audience, such as writers, coaches, YouTubers and podcasters. |
| Category | Email marketing | Email marketing |
| Pricing model | Free plan + paid plans | Free plan + paid plans |
| Free plan | Yes | Yes |
| Lowest paid plan | $10/mo | $33/mo |
| Open source | No | No |
| Checked | Oct 2026 | Oct 2026 |
| Website | emailoctopus.com | kit.com |
Key differences
- Both have a free plan.
- Lowest listed paid plan: Kit $33/mo, EmailOctopus $10/mo.
EmailOctopus
EmailOctopus is an email marketing tool that lets businesses and creators build, automate and send email campaigns at a low cost.
As of Oct 2026, EmailOctopus has a free plan and paid plans start at $10/mo (source: emailoctopus.com).
Top EmailOctopus features
- Drag-and-drop editor. Build emails with images, video blocks and code, or write your own HTML.
- Automations. Send automated email sequences to subscribers.
- Forms and landing pages. Collect subscribers with forms and landing pages.
- Tags and segmentation. Organise subscribers with tags and custom fields to target and personalise emails.
EmailOctopus plans
EmailOctopus overview · EmailOctopus pricing · EmailOctopus alternatives
Kit
Kit is an email marketing platform that lets creators build an audience, automate emails and sell digital products and subscriptions.
As of Oct 2026, Kit has a free plan and paid plans start at $33/mo (source: kit.com).
Top Kit features
- Landing pages and forms. Unlimited landing pages and sign-up forms to grow your list, on every plan.
- Visual automations. Build email sequences and automated flows in a visual editor (Creator plan and up).
- Tagging and segmentation. Tag and segment subscribers so each group gets the emails that fit them.
- Commerce. Sell digital products, paid newsletters and subscriptions for 0.6% plus card fees.
Kit plans
EmailOctopus vs Kit: FAQ
What is the difference between EmailOctopus and Kit?
Both have a free plan. Lowest listed paid plan: Kit $33/mo, EmailOctopus $10/mo.
Is EmailOctopus or Kit free?
EmailOctopus: free plan yes. Kit: free plan yes. Check each site for current limits.
Who should choose EmailOctopus?
Small businesses, nonprofits and creators who want simple, low-cost email marketing without extra channels like SMS.
Who should choose Kit?
Creators who run a business around their audience, such as writers, coaches, YouTubers and podcasters.
More comparisons
Spot something wrong? Tell us and we'll fix it. No tool pays to appear here.