EmailOctopus vs MailerLite
EmailOctopus and MailerLite are both email marketing tools. EmailOctopus is an email marketing tool that lets businesses and creators build, automate and send email campaigns at a low cost. MailerLite is an email marketing platform that lets creators and small businesses send campaigns, automate emails and build websites and forms.
| EmailOctopus | MailerLite | |
|---|---|---|
| Best for | Small businesses, nonprofits and creators who want simple, low-cost email marketing without extra channels like SMS. | Creators, solopreneurs and small businesses that want email marketing plus simple sites and sign-up forms. |
| Category | Email marketing | Email marketing |
| Pricing model | Free plan + paid plans | Free plan + paid plans |
| Free plan | Yes | Yes |
| Lowest paid plan | $10/mo | From $12/mo |
| Open source | No | No |
| Checked | Oct 2026 | Oct 2026 |
| Website | emailoctopus.com | mailerlite.com |
Key differences
- Both have a free plan.
- Lowest listed paid plan: MailerLite From $12/mo, EmailOctopus $10/mo.
EmailOctopus
EmailOctopus is an email marketing tool that lets businesses and creators build, automate and send email campaigns at a low cost.
As of Oct 2026, EmailOctopus has a free plan and paid plans start at $10/mo (source: emailoctopus.com).
Top EmailOctopus features
- Drag-and-drop editor. Build emails with images, video blocks and code, or write your own HTML.
- Automations. Send automated email sequences to subscribers.
- Forms and landing pages. Collect subscribers with forms and landing pages.
- Tags and segmentation. Organise subscribers with tags and custom fields to target and personalise emails.
EmailOctopus plans
EmailOctopus overview · EmailOctopus pricing · EmailOctopus alternatives
MailerLite
MailerLite is an email marketing platform that lets creators and small businesses send campaigns, automate emails and build websites and forms.
As of Oct 2026, MailerLite has a free plan and paid plans start at From $12/mo (source: mailerlite.com).
Top MailerLite features
- Three email editors. Build emails with drag and drop, custom HTML or a simple text editor.
- Automations. Set up automated email workflows with one or more triggers.
- Websites and landing pages. Build a website and landing pages without code.
- Sign-up forms. Collect subscribers with embedded forms and pop-ups.
MailerLite plans
MailerLite overview · MailerLite pricing · MailerLite alternatives
EmailOctopus vs MailerLite: FAQ
What is the difference between EmailOctopus and MailerLite?
Both have a free plan. Lowest listed paid plan: MailerLite From $12/mo, EmailOctopus $10/mo.
Is EmailOctopus or MailerLite free?
EmailOctopus: free plan yes. MailerLite: free plan yes. Check each site for current limits.
Who should choose EmailOctopus?
Small businesses, nonprofits and creators who want simple, low-cost email marketing without extra channels like SMS.
Who should choose MailerLite?
Creators, solopreneurs and small businesses that want email marketing plus simple sites and sign-up forms.
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