# Umami

> Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.

- Page: https://www.toolzhunt.com/tools/umami/
- Website: https://umami.is
- Category: [Web & product analytics](https://www.toolzhunt.com/category/analytics/)
- Pricing model: Free plan + paid plans
- Free plan: Yes
- Open source: Yes
- Made by: Not confirmed by the team yet
- Listing status: Listed by Toolz Hunt editors from public information; not yet confirmed by the tool team
- Facts checked: 2026-10-15

## Summary

As of Oct 2026, Umami has a free plan and paid plans start at $20/mo (source: umami.is).

Umami combines traffic stats with product analytics such as funnels, journeys and retention, without collecting personal data. The code is MIT-licensed and can be self-hosted; Umami Cloud has a free Hobby plan and usage-based paid plans.

Best for: Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.

## Key features

- **Traffic dashboard**: Pageviews, visitors, bounce rate and visit time with filters by country, device or URL.
- **Custom events**: Track signups, clicks and checkouts, and attach custom properties to events.
- **Funnels and retention**: See drop-off between steps and how often visitors return.
- **Journey report**: Shows the common sequences of pages and events visitors follow.
- **Session replays and heatmaps**: Watch real sessions and see click and scroll heatmaps. Business plan and up on cloud.
- **UTM tracking**: Tracks UTM parameters automatically to measure campaigns and attribution.

## Pricing (checked Oct 2026)

| Plan | Price | Notes |
|---|---|---|
| Hobby | $0/mo | 100K events/month, 1 website, 6-month retention |
| Pro | $20/mo | 1M events/month, up to 20 websites; $0.00003 per extra event |
| Business | $200/mo | 10M events/month, unlimited websites, replays and heatmaps |
| Enterprise | Custom | SSO, SLA, invoice billing |

Full pricing: https://www.toolzhunt.com/tools/umami/pricing/

## Alternatives

- [Plausible Analytics](https://www.toolzhunt.com/tools/plausible/): Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
- [Fathom Analytics](https://www.toolzhunt.com/tools/fathom-analytics/): Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.
- [PostHog](https://www.toolzhunt.com/tools/posthog/): PostHog is a product analytics platform that combines analytics, session replay, feature flags, error tracking and a data warehouse for software teams.

All Umami alternatives: https://www.toolzhunt.com/tools/umami/alternatives/

## Comparisons

- [Umami vs Fathom Analytics](https://www.toolzhunt.com/compare/fathom-analytics-vs-umami/)
- [Umami vs Plausible Analytics](https://www.toolzhunt.com/compare/plausible-vs-umami/)
- [Umami vs PostHog](https://www.toolzhunt.com/compare/posthog-vs-umami/)

## Sources

- definition: https://umami.is/
- features: https://umami.is/features
- pricing: https://umami.is/pricing
- open source: https://github.com/umami-software/umami
- social links: https://umami.is/pricing

Corrections: https://www.toolzhunt.com/data-and-corrections/?tool=umami
Publisher: Toolz Hunt (https://www.toolzhunt.com/)