{
  "slug": "umami",
  "name": "Umami",
  "url": "https://www.toolzhunt.com/tools/umami/",
  "website": "https://umami.is",
  "definition": "Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.",
  "tagline": "Open-source, cookie-free web and product analytics",
  "category": {
    "slug": "analytics",
    "name": "Web & product analytics"
  },
  "forWho": "Developers and teams who want privacy-friendly analytics they can use in the cloud or host themselves.",
  "features": [
    {
      "title": "Traffic dashboard",
      "text": "Pageviews, visitors, bounce rate and visit time with filters by country, device or URL."
    },
    {
      "title": "Custom events",
      "text": "Track signups, clicks and checkouts, and attach custom properties to events."
    },
    {
      "title": "Funnels and retention",
      "text": "See drop-off between steps and how often visitors return."
    },
    {
      "title": "Journey report",
      "text": "Shows the common sequences of pages and events visitors follow."
    },
    {
      "title": "Session replays and heatmaps",
      "text": "Watch real sessions and see click and scroll heatmaps. Business plan and up on cloud."
    },
    {
      "title": "UTM tracking",
      "text": "Tracks UTM parameters automatically to measure campaigns and attribution."
    }
  ],
  "pricing": {
    "model": "freemium",
    "hasFreePlan": true,
    "openSource": true,
    "plans": [
      {
        "name": "Hobby",
        "price": "$0/mo",
        "notes": "100K events/month, 1 website, 6-month retention"
      },
      {
        "name": "Pro",
        "price": "$20/mo",
        "notes": "1M events/month, up to 20 websites; $0.00003 per extra event"
      },
      {
        "name": "Business",
        "price": "$200/mo",
        "notes": "10M events/month, unlimited websites, replays and heatmaps"
      },
      {
        "name": "Enterprise",
        "price": "Custom",
        "notes": "SSO, SLA, invoice billing"
      }
    ]
  },
  "alternatives": [
    {
      "slug": "plausible",
      "url": "https://www.toolzhunt.com/tools/plausible/"
    },
    {
      "slug": "fathom-analytics",
      "url": "https://www.toolzhunt.com/tools/fathom-analytics/"
    },
    {
      "slug": "posthog",
      "url": "https://www.toolzhunt.com/tools/posthog/"
    }
  ],
  "tier": "listed",
  "verifiedMaker": false,
  "maker": null,
  "mrr": null,
  "openTo": [],
  "alsoOn": {
    "x": "https://twitter.com/umami_software",
    "linkedin": "https://www.linkedin.com/company/umami-software/",
    "github": "https://github.com/umami-software/umami"
  },
  "source": "editorial",
  "listedAt": "2026-10-14",
  "checked": "2026-10-15",
  "publisher": "Toolz Hunt"
}