# Kit

> Kit is an email marketing platform that lets creators build an audience, automate emails and sell digital products and subscriptions.

- Page: https://www.toolzhunt.com/tools/kit/
- Website: https://kit.com/
- Category: [Email marketing](https://www.toolzhunt.com/category/email-marketing/)
- Pricing model: Free plan + paid plans
- Free plan: Yes
- Open source: No
- Made by: Not confirmed by the team yet
- Listing status: Listed by Toolz Hunt editors from public information; not yet confirmed by the tool team
- Facts checked: 2026-10-15

## Summary

As of Oct 2026, Kit has a free plan and paid plans start at $33/mo (source: kit.com).

Kit was formerly called ConvertKit. Paid plans are priced by active subscribers, every plan has unlimited sends, and the free plan covers up to 10,000 subscribers.

Best for: Creators who run a business around their audience, such as writers, coaches, YouTubers and podcasters.

## Key features

- **Landing pages and forms**: Unlimited landing pages and sign-up forms to grow your list, on every plan.
- **Visual automations**: Build email sequences and automated flows in a visual editor (Creator plan and up).
- **Tagging and segmentation**: Tag and segment subscribers so each group gets the emails that fit them.
- **Commerce**: Sell digital products, paid newsletters and subscriptions for 0.6% plus card fees.
- **Recommendations and sponsorships**: Earn from Paid Recommendations and newsletter sponsorships you choose.
- **Kit MCP**: Connect Claude, ChatGPT or Gemini to your account to query data and draft emails.

## Pricing (checked Oct 2026)

| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Up to 10,000 subscribers |
| Creator | $33/mo | Billed yearly ($390/yr) for 1,000 subscribers; 14-day free trial |
| Pro | $66/mo | Billed yearly for 1,000 subscribers; a first-year promo showed $50/mo |

Full pricing: https://www.toolzhunt.com/tools/kit/pricing/

## Alternatives

- [MailerLite](https://www.toolzhunt.com/tools/mailerlite/): MailerLite is an email marketing platform that lets creators and small businesses send campaigns, automate emails and build websites and forms.
- [beehiiv](https://www.toolzhunt.com/tools/beehiiv/): beehiiv is a newsletter platform that lets creators, publishers and brands write, grow and earn money from an email audience.
- [Buttondown](https://www.toolzhunt.com/tools/buttondown/): Buttondown is an email newsletter platform that lets writers and businesses write, send and grow newsletters with a Markdown editor and a full API.

All Kit alternatives: https://www.toolzhunt.com/tools/kit/alternatives/

## Comparisons

- [Kit vs beehiiv](https://www.toolzhunt.com/compare/beehiiv-vs-kit/)
- [Kit vs Buttondown](https://www.toolzhunt.com/compare/buttondown-vs-kit/)
- [Kit vs EmailOctopus](https://www.toolzhunt.com/compare/emailoctopus-vs-kit/)
- [Kit vs MailerLite](https://www.toolzhunt.com/compare/kit-vs-mailerlite/)

## Sources

- definition: https://kit.com/
- features: https://kit.com/
- pricing: https://kit.com/pricing

Corrections: https://www.toolzhunt.com/data-and-corrections/?tool=kit
Publisher: Toolz Hunt (https://www.toolzhunt.com/)