{
  "slug": "kit",
  "name": "Kit",
  "url": "https://www.toolzhunt.com/tools/kit/",
  "website": "https://kit.com/",
  "definition": "Kit is an email marketing platform that lets creators build an audience, automate emails and sell digital products and subscriptions.",
  "tagline": "Email marketing and automation for creators",
  "category": {
    "slug": "email-marketing",
    "name": "Email marketing"
  },
  "forWho": "Creators who run a business around their audience, such as writers, coaches, YouTubers and podcasters.",
  "features": [
    {
      "title": "Landing pages and forms",
      "text": "Unlimited landing pages and sign-up forms to grow your list, on every plan."
    },
    {
      "title": "Visual automations",
      "text": "Build email sequences and automated flows in a visual editor (Creator plan and up)."
    },
    {
      "title": "Tagging and segmentation",
      "text": "Tag and segment subscribers so each group gets the emails that fit them."
    },
    {
      "title": "Commerce",
      "text": "Sell digital products, paid newsletters and subscriptions for 0.6% plus card fees."
    },
    {
      "title": "Recommendations and sponsorships",
      "text": "Earn from Paid Recommendations and newsletter sponsorships you choose."
    },
    {
      "title": "Kit MCP",
      "text": "Connect Claude, ChatGPT or Gemini to your account to query data and draft emails."
    }
  ],
  "pricing": {
    "model": "freemium",
    "hasFreePlan": true,
    "openSource": false,
    "plans": [
      {
        "name": "Free",
        "price": "$0/mo",
        "notes": "Up to 10,000 subscribers"
      },
      {
        "name": "Creator",
        "price": "$33/mo",
        "notes": "Billed yearly ($390/yr) for 1,000 subscribers; 14-day free trial"
      },
      {
        "name": "Pro",
        "price": "$66/mo",
        "notes": "Billed yearly for 1,000 subscribers; a first-year promo showed $50/mo"
      }
    ]
  },
  "alternatives": [
    {
      "slug": "mailerlite",
      "url": "https://www.toolzhunt.com/tools/mailerlite/"
    },
    {
      "slug": "beehiiv",
      "url": "https://www.toolzhunt.com/tools/beehiiv/"
    },
    {
      "slug": "buttondown",
      "url": "https://www.toolzhunt.com/tools/buttondown/"
    }
  ],
  "tier": "listed",
  "verifiedMaker": false,
  "maker": null,
  "mrr": null,
  "openTo": [],
  "alsoOn": {},
  "source": "editorial",
  "listedAt": "2026-10-14",
  "checked": "2026-10-15",
  "publisher": "Toolz Hunt"
}