# Fathom Analytics

> Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.

- Page: https://www.toolzhunt.com/tools/fathom-analytics/
- Website: https://usefathom.com
- Category: [Web & product analytics](https://www.toolzhunt.com/category/analytics/)
- Pricing model: Paid
- Free plan: No
- Open source: No
- Made by: Not confirmed by the team yet
- Listing status: Listed by Toolz Hunt editors from public information; not yet confirmed by the tool team
- Facts checked: 2026-10-15

## Summary

As of Oct 2026, Fathom Analytics has no free plan and paid plans start at $15/mo (source: usefathom.com).

Fathom is a Google Analytics alternative that does not use cookies or store personal data. All plans have the same features and include 50 sites; price depends on monthly pageviews. There is a 7-day free trial with a card required.

Best for: Site owners and agencies who want simple traffic stats without cookie banners.

## Key features

- **No cookie banners**: No cookies and no personal data stored, so no consent banner is needed for analytics.
- **EU data routing**: EU visitor traffic is processed on European infrastructure automatically.
- **Bot filtering**: Filters out bots and crawlers so the dashboard shows human visits in real time.
- **Events and revenue**: Track signups and purchases as events, with optional monetary values.
- **UTM campaign tracking**: Filter the dashboard by campaign to see traffic from ads and newsletters.
- **Email reports**: Schedule weekly or monthly reports for one or several sites to anyone.

## Pricing (checked Oct 2026)

| Plan | Price | Notes |
|---|---|---|
| 100k pageviews | $15/mo | 50 sites; $150/year billed yearly |
| 200k pageviews | $25/mo | 50 sites; $250/year billed yearly |
| 1M pageviews | $60/mo | tiers continue up to 25M pageviews at $470/mo |
| High traffic | Custom | contact sales |

Full pricing: https://www.toolzhunt.com/tools/fathom-analytics/pricing/

## Alternatives

- [Plausible Analytics](https://www.toolzhunt.com/tools/plausible/): Plausible Analytics is an open-source web analytics tool that shows website traffic without cookies or personal data for site owners.
- [Umami](https://www.toolzhunt.com/tools/umami/): Umami is an open-source web analytics tool that tracks traffic, events, funnels and retention without cookies for website and product teams.
- [PostHog](https://www.toolzhunt.com/tools/posthog/): PostHog is a product analytics platform that combines analytics, session replay, feature flags, error tracking and a data warehouse for software teams.

All Fathom Analytics alternatives: https://www.toolzhunt.com/tools/fathom-analytics/alternatives/

## Comparisons

- [Fathom Analytics vs Plausible Analytics](https://www.toolzhunt.com/compare/fathom-analytics-vs-plausible/)
- [Fathom Analytics vs Umami](https://www.toolzhunt.com/compare/fathom-analytics-vs-umami/)
- [Fathom Analytics vs PostHog](https://www.toolzhunt.com/compare/fathom-analytics-vs-posthog/)

## Sources

- definition: https://usefathom.com/
- features: https://usefathom.com/features
- pricing: https://usefathom.com/pricing
- social links: https://usefathom.com/

Corrections: https://www.toolzhunt.com/data-and-corrections/?tool=fathom-analytics
Publisher: Toolz Hunt (https://www.toolzhunt.com/)