{
  "slug": "fathom-analytics",
  "name": "Fathom Analytics",
  "url": "https://www.toolzhunt.com/tools/fathom-analytics/",
  "website": "https://usefathom.com",
  "definition": "Fathom Analytics is a privacy-first web analytics tool that shows website traffic and conversions without cookies for site owners and businesses.",
  "tagline": "Cookie-free website analytics, priced by pageviews",
  "category": {
    "slug": "analytics",
    "name": "Web & product analytics"
  },
  "forWho": "Site owners and agencies who want simple traffic stats without cookie banners.",
  "features": [
    {
      "title": "No cookie banners",
      "text": "No cookies and no personal data stored, so no consent banner is needed for analytics."
    },
    {
      "title": "EU data routing",
      "text": "EU visitor traffic is processed on European infrastructure automatically."
    },
    {
      "title": "Bot filtering",
      "text": "Filters out bots and crawlers so the dashboard shows human visits in real time."
    },
    {
      "title": "Events and revenue",
      "text": "Track signups and purchases as events, with optional monetary values."
    },
    {
      "title": "UTM campaign tracking",
      "text": "Filter the dashboard by campaign to see traffic from ads and newsletters."
    },
    {
      "title": "Email reports",
      "text": "Schedule weekly or monthly reports for one or several sites to anyone."
    }
  ],
  "pricing": {
    "model": "paid",
    "hasFreePlan": false,
    "openSource": false,
    "plans": [
      {
        "name": "100k pageviews",
        "price": "$15/mo",
        "notes": "50 sites; $150/year billed yearly"
      },
      {
        "name": "200k pageviews",
        "price": "$25/mo",
        "notes": "50 sites; $250/year billed yearly"
      },
      {
        "name": "1M pageviews",
        "price": "$60/mo",
        "notes": "tiers continue up to 25M pageviews at $470/mo"
      },
      {
        "name": "High traffic",
        "price": "Custom",
        "notes": "contact sales"
      }
    ]
  },
  "alternatives": [
    {
      "slug": "plausible",
      "url": "https://www.toolzhunt.com/tools/plausible/"
    },
    {
      "slug": "umami",
      "url": "https://www.toolzhunt.com/tools/umami/"
    },
    {
      "slug": "posthog",
      "url": "https://www.toolzhunt.com/tools/posthog/"
    }
  ],
  "tier": "listed",
  "verifiedMaker": false,
  "maker": null,
  "mrr": null,
  "openTo": [],
  "alsoOn": {
    "x": "https://twitter.com/usefathom",
    "youtube": "https://www.youtube.com/@FathomAnalytics"
  },
  "source": "editorial",
  "listedAt": "2026-10-14",
  "checked": "2026-10-15",
  "publisher": "Toolz Hunt"
}