{
  "slug": "buttondown",
  "name": "Buttondown",
  "url": "https://www.toolzhunt.com/tools/buttondown/",
  "website": "https://buttondown.com/",
  "definition": "Buttondown is an email newsletter platform that lets writers and businesses write, send and grow newsletters with a Markdown editor and a full API.",
  "tagline": "Simple newsletter tool with Markdown and an API",
  "category": {
    "slug": "email-marketing",
    "name": "Email marketing"
  },
  "forWho": "Writers, developers and small teams who want a simple, privacy-first newsletter tool they can extend.",
  "features": [
    {
      "title": "Rich text or Markdown editor",
      "text": "Write issues in a rich text editor or in plain Markdown."
    },
    {
      "title": "Custom domain and archives",
      "text": "Send from your own domain and get a hosted archive of past issues."
    },
    {
      "title": "Paid subscriptions",
      "text": "Charge for your newsletter; Buttondown takes no fee from paid subscribers (add-on)."
    },
    {
      "title": "Automations",
      "text": "Send messages automatically based on subscriber actions (add-on)."
    },
    {
      "title": "API",
      "text": "A full API lets you build your own tools and connect Buttondown to other apps."
    },
    {
      "title": "Teams with no seat fees",
      "text": "Invite your whole team to collaborate without a per-seat charge."
    }
  ],
  "pricing": {
    "model": "freemium",
    "hasFreePlan": true,
    "openSource": false,
    "plans": [
      {
        "name": "Free",
        "price": "$0",
        "notes": "First 100 subscribers"
      },
      {
        "name": "Paid",
        "price": "From $9/mo",
        "notes": "Price rises with subscriber count ($9, $29, $79/mo and up); $90/year at the first tier"
      },
      {
        "name": "Add-ons",
        "price": "$9–$79/mo each",
        "notes": "e.g. paid subscriptions, analytics, automations, teams"
      },
      {
        "name": "Large lists",
        "price": "Custom",
        "notes": "Contact for a quote"
      }
    ]
  },
  "alternatives": [
    {
      "slug": "beehiiv",
      "url": "https://www.toolzhunt.com/tools/beehiiv/"
    },
    {
      "slug": "kit",
      "url": "https://www.toolzhunt.com/tools/kit/"
    },
    {
      "slug": "emailoctopus",
      "url": "https://www.toolzhunt.com/tools/emailoctopus/"
    }
  ],
  "tier": "listed",
  "verifiedMaker": false,
  "maker": null,
  "mrr": null,
  "openTo": [],
  "alsoOn": {
    "x": "https://twitter.com/buttondown",
    "linkedin": "https://www.linkedin.com/company/buttondown",
    "github": "https://github.com/buttondown"
  },
  "source": "editorial",
  "listedAt": "2026-10-14",
  "checked": "2026-10-15",
  "publisher": "Toolz Hunt"
}